Terms of Service

Effective Date: May 9, 2018

1. Definitions

In this Terms of Use:

1.1. Terms defined in the Order Form shall have the same meaning in this Agreement unless the context indicates otherwise.

1.2. "Agreement" or “Terms of Use” means these terms of service and the Order Form.“Bot” means Ada Support’s proprietary conversational, artificial intelligence powered customer support assistant which can access End User Data and be deployed through the Channel.

1.3. "Customer" means the customer as defined in the Order Form.“Channel” means the communication or messaging channel(s) specified in the Order Form. “End User” means customers of Customer who access the Services through the Channel. "Supplier" means Ada Support Inc.

1.4. "End User Data" means any data relating to End Users which Customer receives, procures, gathers, stores, processes or has access to

1.5. "Engagement" means a single instance of a conversation between any End User and the Bot on any Channel. For the avoidance of doubt, each new or renewed conversation between any End User and the Bot on any Channel (even the same channel) shall be a separate Engagement.

1.6. "Initial Term" has the meaning given to it in Section 9.1.

1.7. "Intellectual Property Rights" means all industrial and other intellectual property rights comprising or relating to: (a) patents; (b) trade-marks; (c) Internet domain names, whether or not trade-marks, registered by any authorized private registrar or governmental authority, web addresses, web pages, website and URLs; (d) works of authorship, expressions, designs and industrial design registrations, whether or not copyrightable, including copyrights and copyrightable works, software and firmware, application programming interfaces, architecture, files, records, schematics, data, data files, and databases and other specifications and documentation; (e) trade secrets; and (f) all industrial and other intellectual property rights, and all rights, interests and protections that are associated with, equivalent or similar to, or required for the exercise of, any of the foregoing, however arising, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights or forms of protection under the laws of any jurisdiction in any part of the world.

1.8. "Order Form" means either (i) an online form submitted through the Website subscribing for the Services (which may be available from time to time); or (ii) a form signed by Customer and Ada Support subscribing for the Service, in each case which incorporate these Terms of Use

1.9. "Pattern Data" means non-personally identifiable information, data and reports derived from or compiled through the Service, including but not limited to demographics data, mobility patterns, location data and trend data such as aggregated data and statistics indicating frequency of use and popularity of the services. For greater certainty, Pattern Data is data that does not identify a specific Customer or its end users and is data which does not relate to a specific Customer’s business (including data relating to a specific Customer’s locations that receive the Services).

1.10. "Site" means www.ada.support and any sub-site of that site.

1.11. "Services" has the meaning given to it in Section 3.1.

1.12. "Software Service API" means the API that enables the access to End User Data held by Services by the Services.

1.13. "Support Services" means the support and services set out in the applicable Order Form (if any).

1.14. "Term" means the period of the Initial Term and any subsequent Renewal Term.

1.15. "You" means Customer or any other user of the Website.

2. Licence

2.1. License Grant: The Services are protected by copyright, trade secret, and other intellectual property laws. Ada Support grants Customer a limited, non-exclusive, non-transferable right and license to use the Services during the Term set out in any Order From submitted by Customer and accepted by Ada Support in accordance with the terms and conditions of this Terms of Use and such Order Form. You shall have not have a right to use the Service in the absence of an agreed and executed Order Form. Except for rights expressly granted to Customer hereunder, Ada Support reserves all other rights, title and interest in and to the Services and the underlying technology used to provide the Services. Customer acknowledges that only Ada Support shall have the right to maintain, enhance or otherwise modify the Services and Ada Support technology unless specific permissions are granted to Customer in a separate agreement with Ada Support.

2.2. Services Restrictions: Customer shall use the Services solely as contemplated in this Terms of Use and shall not directly or indirectly license, sublicense, sell, resell, lease, transfer, assign, distribute, time share or, save as expressly permitted by this Terms of Use, otherwise make the Services available to any third party including making the Services available through any file-sharing method or any application hosting service. Customer shall not, except to the extent expressly agreed upon in writing by Ada Support with Customer:

a. modify, translate, reverse engineer, decompile, disassemble, or create derivative works based on Ada Support technology except to the extent expressly agreed upon in writing by Ada Support with Customer or to the extent that enforcement is prohibited by applicable law notwithstanding a contractual provision to the contrary;

b. circumvent any user limits or other use restrictions that are built into the Services;

c. remove any proprietary notices, labels, or marks from the Services or Ada Support technology;

d. access the Services in order to (i) build a competitive product or service; or (ii) copy any ideas, features, functions or graphics of the Services; or

e. use the Services in a manner that:

vi. Infringes or violates the intellectual property rights or any other rights of anyone else (including Ada Support);

vii. Violates any law or regulation, including any applicable export control laws;

viii. Is harmful, fraudulent, deceptive, threatening, harassing, defamatory, obscene, or otherwise objectionable;

ix. Attempts, in any manner, to obtain the password, account, or other security information from any other user;

x.Violates the security of any computer network, or cracks any passwords or security encryption codes; or

xi. Runs any form of auto-responder or "spam" on the Services, or any processes that run or are activated while Customer are not logged into the Services, or that otherwise interfere with the proper working of the Services (including by placing an unreasonable load on the Services’ infrastructure).

2.3. Third Party Software. The technology underlying the Software Service may incorporate and embed software and other technology owned and controlled by third parties. Any such third party software or technology that is incorporated in the Software Service falls under the scope of this Terms of Use. Such third party software is licensed; not sold and will be provided to Customer on the license terms of this Agreement unless additional or separate license terms apply as indicated at the time of account access.

3. Services

3.1. Services: During the Term and subject to there being an Order Form in place between Customer and Ada Support shall provide the following services ("Services") to Customer in accordance with and subject to the terms and conditions set forth in this Terms of Use and the applicable Order Form:

a. Customer-branded responses to End-User queries using the Bot through the Channels in the Language, as more fully described in the Order Form; and

b. Such other related services as may be expressly agreed between Customer and Ada Support from time to time as set out in the Order Form or subsequent Order Forms.

3.2. Support Services: If so specified in the Order Form, during the Term Ada Support shall provide the Support Services to Customer in accordance with and subject to the terms and conditions set forth in this Terms of Use.

3.3. Restrictions: Without limiting any other provision of this Terms of Use, Customer agrees that Customer will not (and will not allow any third party to), either directly or indirectly:

a. disseminate, market, license, sublicense, let, rent, give somebody the loan of, or sub-authorize any element of the Software Service API to any third party save as otherwise expressly provided in this Terms of Use;

b. reverse engineer, decrypt, decompile, decode, disassemble, or in any other way try to procure the human decipherable form of the Software Service; undertake any benchmark trials using all or any part of the Software Service API; remove any copyright notices, ownership labels or classified legends placed upon or found within the Software Service; or

c. indulge in any action with the Software Service API that meddles with, disturbs, destroys, or accesses in an unlawful way the server networks, connections, records, or other assets and tools or services of Ada Support or any related third party.

3.4. End User Data Terms: To the extent an End User receives, procures, gathers, stores, processes or has access to any End User Data via the Services, Customer is solely responsible for obtaining the requisite permission from End Users for use of their End User Data in connection with the Services.

3.5. Accuracy of End User Data: Ada Support does not represent, warrant or undertake that the End User Data available through the Services will at all times be accurate, error-free, up-to-date or complete.

4. Updates

4.1. Ada Support will inform Customer of any planned changes or upgrades to its Software Service API or Services by sending an email notification at least ninety (90) days prior to the changes coming into effect. In case of any emergency or other unplanned modifications or updates to its Software Service API or Services, Ada Support will send Customer a notification by email as soon as time permits informing Customer of the date when such changes or updates become effective. In the event of a discontinuation of a Software Service, any pre-paid software service fees will be refunded on a prorated basis.

5. Proprietary Rights

5.1. Reservation of Rights: All right, title and interest in and to the Services (including without limitation the Software Service API), including all Intellectual Property Rights therein are and will remain with Ada Support and its licensors. Customer acknowledges and agrees that it has no right, license or authorization with respect to any of the Services (including any Intellectual Property Rights therein) except as expressly set forth in this Terms of Use. All other rights in and to the Services are expressly reserved by Ada Support and its licensors.

5.2. Feedback: Ada Support may freely use any suggestions, feedback or ideas Customer may provide. By providing any feedback to Ada Support, Customer grants Ada Support a perpetual, worldwide, fully transferable, sublicensable, non-revocable, royalty free, license to use the feedback that Customer provides. Ada Support may put Customer’s provided feedback in various uses that may include but not limited to modifying and improving the Services, Ada Support’s other current and future services/products, services advertising or marketing materials

5.3. Machine learning. In the course of providing the Services to Customer during the Term, Ada Support and the Services will develop, create and accrue additional machine learning which will be incorporated into the Services ("Machine Learning"). Without limiting the provisions of Section 5.1 above, all right, title and interest in and to the Machine Learning, including all Intellectual Property Rights therein are and will remain with Ada Support and its licensors. Customer acknowledges and agrees that it has no right, license or authorization with respect to any of the Machine Learning (including any Intellectual Property Rights therein) except as expressly set forth in these Terms of Use. Nothing in this Section 5.3 shall grant Ada Support any rights to Customer Data (as defined below).

5.4. Customer Data. As between Customer and Ada Support, Customer owns and retains ownership of Customer content that Customer provides, stores or processes through the Service including End User Data and any other personal information Customer provides about Customer’s End Users ("Customer Data"). Customer hereby grants Ada Support a perpetual, worldwide, royalty-free, and non-exclusive license to access Customer Data in order to: (i) provide the Services; (ii) create Pattern Data and (iii) otherwise use anonymized Customer Data (including without limitation the content of End User interactions with Customer through Service) for the purpose of improving the Service. Together with Sections 5.2constitute the “Content License”). Customer understands that Ada Support, in performing the required technical steps to provide the Services, may (a) transmit or distribute Customer Data over various public or private networks and in various media; and (b) make such changes to Customer Data as are necessary to conform and adapt that Customer Data to the technical requirements of connecting networks, devices, Services or media. Customer confirms and warrants to Ada Support that Customer has all the rights, power and authority necessary to grant the above Content License and that use of the Content in the manner contemplated will not breach the rights of any third party. For the avoidance of doubt, any End User Data that comes into Customer’s possession through any social network platform (“SNP”) as part of the Service shall be subject to the SNP Terms. To the extent that any Customer Data include any personal information, such personal information shall be held and processed by Ada Support in accordance with the terms of its privacy policy as set out on the Site from time to time.

5.5. Content Responsibilities. Customer is responsible for any and all content provided hereunder and for compliance with this Terms of Use including obtaining all necessary licenses, permissions and consents to enable all material comprising Customer Data to be made available to Ada Support for Ada Support to transmit, host and store. For greater certainty, Customer shall: (i) have sole responsibility for the accuracy, quality, integrity, legality, reliability, and appropriateness of all Customer Data; (ii) use commercially reasonable efforts to prevent unauthorized access to, or use of, the Service and notify Ada Support promptly of any such unauthorized access or use

5.6. Customer Data Export: Upon request by Customer during Term or within 90 days of termination, Ada Support shall provide Customer with a copy of the Customer Data, including question and answers developed during the Term.

6. Price & Payment

6.1. Services Fees: the Software Service Fees are those fees as described in the Order Form.

6.2. Invoices and payment: Invoices will be sent and payment will be due in accordance with the terms of the Agreement. Invoice frequency and billing shall be quarterly.

7. Availability, Security, and Stability

7.1. Availability. Ada Support shall: (i) make commercially reasonable efforts to maintain the security and integrity of the Service and the Customer Data; and (ii) use commercially reasonable efforts to make the Service available twenty-four (24) hours a day, seven (7) days a week, except for: (a) planned downtime (of which Ada Support shall , unless circumstances otherwise require, give at least eight (8) hours’ notice via the Service and which Ada Support shall schedule to the extent reasonably practicable during the weekend hours from 6:00 p.m. Eastern Standard Time Friday to 3:00 a.m. Eastern Standard Time Monday); or (b) any unavailability caused by circumstances beyond Ada Support's reasonable control, including without limitation, acts of God, acts of government, flood, fire, earthquakes, civil unrest, acts of terror, strikes or other labor problems (other than those involving Provider employees), computer, telecommunications, Internet service provider or hosting facility failures or delays involving hardware, software or power systems not within Ada Support’s possession or reasonable control, and denial of service attacks.

7.2. Temporary Suspension: It is in the best interests of both Parties that Ada Support maintain a secure and stable environment. In the event of degradation or instability of the Software Service API or an emergency, Ada Support may, in its sole discretion, temporarily suspend Customer's access to the Software Service API or Services provided under this Terms of Use. Ada Support shall have no responsibility or liability for any liabilities, losses, lost profits, potential lost business opportunities or damages that might arise in relation to Ada Support’s suspension of access to the Software Service API or Services provided under this Terms of Use.

7.3. Performance: The Services depend on Internet availability, including networks, cabling facilities and equipment that is not in Ada Support’s control. Accordingly:

a. notwithstanding anything to the contrary in the Terms of Use and without limiting any other provision of this Terms of Use, any representation made by Ada Support regarding access, performance, speed, reliability, availability, use or consistency of the Services is based on a commercially reasonable effort basis; and

b. no guarantee is given in respect of any minimum level regarding such access, performance, speed, reliability, availability, use or consistency of the Software Service API or Services in respect of Internet availability, including networks, cabling facilities and equipment that is not in Ada Support’s control, but Ada Support agrees it will use commercially reasonable efforts to restore such availability where it is within its power to do so.

8. Confidentiality

8.1. As used herein, "Confidential Information" means all confidential and proprietary information of a party (the “Disclosing Party”) disclosed to the other party (the “Receiving Party”), whether orally or in writing, that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure, including the terms and conditions of this Agreement, the Customer Data, the Service, business and marketing plans, technology and technical information, product designs, and business processes. Confidential Information shall not include any information that: (i) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party; (ii) was known to the Receiving Party prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party; (iii) was independently developed by the Receiving Party without breach of any obligation owed to the Disclosing Party; or (iv) is received from a third party without breach of any obligation owed to the Disclosing Party.

8.2. Confidentiality: The Receiving Party shall not disclose or use any Confidential Information of the Disclosing Party for any purpose outside the scope of this Agreement, except with the Disclosing Party's prior written permission. Notwithstanding the foregoing, Provider may: disclose this Agreement to its actual and prospective investors, advisors and partners.

8.3. Protection: Each party agrees to protect the confidentiality of the Confidential Information of the other party in the same manner that it protects the confidentiality of its own proprietary and confidential information of like kind (but in no event using less than reasonable care).

8.4. Compelled Disclosure: If the Receiving Party is compelled by law to disclose Confidential Information of the Disclosing Party, it shall provide the Disclosing Party with prior notice of such compelled disclosure (to the extent legally permitted) and reasonable assistance, at the Disclosing Party's cost, if the Disclosing Party wishes to contest the disclosure.

8.5. Remedies: If the Receiving Party discloses or uses (or threatens to disclose or use) any Confidential Information of the Disclosing Party in breach of confidentiality protections hereunder, the Disclosing Party shall have the right, in addition to any other remedies available to it, to seek injunctive relief to enjoin such acts, it being specifically acknowledged by the parties that any other available remedies may be inadequate.

9. Terms and Termination

9.1. Term: These Terms of Use in respect of use of the Software Service comes into effect on the commencement date set out in the Order Form for an initial period ("Initial Term") set out in the Order Form, unless terminated sooner in accordance with this Terms of Use.

9.2. Renewal: This Terms of Use will automatically renew for additional one (1) year terms (each a "Renewal Term") if Customer provides at least 15 days’ written notice to Ada Support, prior to a new term starting, stating its intention to renew the same.

9.3. Termination: Either Party may terminate this Terms of Use immediately on written notice if the other:

a. Commits a material breach of this Terms of Use, which is capable of remedy, and the Party in breach fails to remedy the breach within thirty (30) days of written notice requiring the breaching Party to remedy the breach; or

b. Commits a material breach of this Terms of Use which cannot be remedied; or

c. Is repeatedly in breach of this Terms of Use and has been given prior notice in writing that a further breach of this Terms of Use will result in its termination; or

d. Is the subject of a bankruptcy order, or becomes insolvent, or makes any arrangement or composition with or assignment for the benefit of its creditors, or if it goes into either voluntary (other than for reconstruction or amalgamation) or compulsory liquidation, or a receiver or administrator is appointed over its assets, or if the equivalent of any such events under the laws of any of the relevant jurisdictions occurs; or

e. Is unable, as a result of Force Majeure or for any other reason, to comply with a material portion of this Terms of Use for a continuous period of not less than sixty (60) days.

9.4. Suspension or Termination in Emergency: The Ada Support shall have right to suspend or terminate this Terms of Use immediately in the event of an emergency, suspected fraud, enforcement by external authorities or regulatory requirement or on provision of at least ten (10) days prior written notice to Customer of all other suspensions or terminations where practicable.

9.5. Termination for convenience. Ada Support retains the right to terminate this agreement at any time for convenience upon giving not less than 60 days advance written notice. On such termination Ada Support shall refund all unused Fees that may have been prepaid by You.

9.6. Effect of Termination:

a. Any termination of this Terms of Use (howsoever occasioned) shall not affect any accrued rights or liabilities of either Party nor shall it affect the coming into force or the continuance in force of any provision hereof which is expressly or by implication intended to come into or continue in force on or after such termination.

b. Upon termination of this Terms of Use, Customer shall, at Ada Support’s choice, return all Confidential Information of Ada Support (including without limitation all End User Data) and any copies thereof or destroy or permanently delete all such Confidential Information and provide written certification that it has done so.

c. Upon termination of this Terms of Use, Ada Support shall destroy or permanently delete all Confidential Information of Customer (including without limitation all End User Data and raw Customer Data) and any copies thereof, but excluding Pattern Data for which Ada retains exclusive ownership

d. Notwithstanding anything to the contrary herein, the obligation to return, destroy or permanently delete all copies of the Confidential Information of the other Party (including without limitation End User Data) does not extend to (i) automatically generated computer backups or archival copies on Parties’ automatic backup systems, provided that such copies are held in accordance with the provisions of this Terms of Use for so long as they are retained; and (ii) anonymized and aggregate Protected Information in each Party’s possession.

9.7. Surviving Provisions: The following provisions shall survive any termination or expiration of this Terms of Use: Sections 2.2, 2.3, 5, 6, 8, 9.6, 9.7, 11, 12, and 13

10. Force Majeure

10.1. Neither Party will be liable for incomplete fulfillment or non-fulfillment of their obligations under this Terms of Use and losses occurred due to force majeure circumstances. Force majeure circumstances are any circumstances that the Parties could not foresee and are beyond Parties’ reasonable control and directly affect the Terms of Use activities: normative acts issued by the state and government institutions and binding for the Parties, strikes, natural disasters, war or any kind of military operations, blockade, epidemics, etc., but excluding any payment obligations.

10.2. The Party that cannot fulfill its obligations as a result of force majeure circumstances shall immediately inform the other Party of occurrence of such circumstances and their possible period, as well as confirm such notice in writing not later that within seven (7) calendar days from the date of occurrence of force majeure circumstances. Failure to inform or untimely information does not give the Party that has failed to inform or has informed untimely the right to refer to any force majeure circumstances as to the grounds for release from liability for incomplete fulfillment or non-fulfillment of its obligations.

10.3. In case of occurrence of force majeure circumstances, fulfillment of Parties' obligations is suspended until the end of such circumstances, but if the situation remains unresolved for sixty (60) days or more, either Party may elect to terminate this Terms of Use without liability to the other.

11. Warranties, Disclaimers, & Indemnification

11.1. Mutual Warranties: Each Party represents, warrants to the other Party that: (i) it is a corporation, duly organized, validly existing and in good standing under the laws of its jurisdiction of incorporation; (ii) it has all requisite power and authority and approvals to execute, deliver and perform its obligations under this Terms of Use; (iii) the execution and delivery of this Terms of Use and the performance of its obligations hereunder have been duly authorized by it and any necessary third parties; and (iv) it will perform its duties and obligations hereunder in a careful, diligent, professional, proper, efficient and businesslike manner.

11.2. Ada Support Warranties: Ada Support represents and warrants to Customer that during the Term of this Terms of Use it will provide the Services in a manner consistent with any service levels or terms set out in this Terms of Use. Ada Support does not warrant that use of the Services will be error-free, uninterrupted or secure.

11.3. Disclaimer: Except as specifically set out herein the Services are provided "As is", without any representation and/or warranty of any kind. Vendor and its licensors and/or suppliers make no other representations and give no other warranties, express, implied, statutory, or otherwise regarding the services provided under this agreement and vendor specifically disclaims any and all statutory representations and/or warranties against non-infringement and any and all implied representations and/or warranties of merchantability, durability, title and fitness for a particular purpose to the maximum extent permitted by applicable law.

11.4. Mutual indemnification: each party agrees to indemnify, defend and hold the other party and its representatives harmless from all losses arising out of its gross negligence or willful misconduct (including, without limitation, fraud or any other unlawful act) in performing its obligations pursuant to this agreement or, in the case of customer, in its use of the services.

11.5. Indemnity for end user claims: customer shall keep vendor, both during the term and after expiration of this agreement, fully and effectively indemnified against all losses, claims, damages, liabilities, costs and expenses incurred by or imposed upon vendor as a consequence of any award or judgment in favour of an end user of customer arising in connection with the Services (save where such claim would otherwise be indemnified by vendor under section 11.4 or 11.6).

11.6. Indemnity for security breach claims: each party (the "Indemnifying party") shall keep the other party (the "Indemnified party") fully and effectively indemnified against all direct losses, claims, damages, liabilities, costs and expenses incurred by or imposed upon the indemnified party arising out of the disclosure to or access by an unauthorized third party of end user data (a "Security breach") as a result of a breach of the terms of this agreement by the indemnifying party or otherwise due to the indemnifying party's wilful misconduct or gross negligence.

11.7. Indemnity by Ada Support: Ada Support shall defend Customer against any claim, demand, suit, or proceeding made or brought against Customer by a third party alleging that the use of the Services as permitted hereunder infringes or misappropriates the Intellectual Property Rights of a third party, and shall indemnify Customer for any damages finally awarded against, and for reasonable attorney's fees incurred by, Customer in connection with any such claim; provided that Customer(a) promptly gives Ada Support written notice of the claim; (b) gives Ada Support sole control of the defense and settlement of the claim; and (c) provides to Ada Support all reasonable assistance, at Ada Support‘s expense.

12. Limitation of Liability

12.1. Limitation on indirect liability: neither party shall be responsible for any other person's or entity's errors, acts, omissions, failures to act, negligence or intentional conduct, including without limitation entities such as either party's affiliates, subsidiaries, agents or subcontractors. In no event shall either party be liable for any consequential, incidental, punitive or special damages which either party or end users, affiliates, parent companies, associates, agents, officers, directors or employees may incur or suffer in connection with this agreement, resulting from either party's acts or omissions pursuant to this agreement.12.2. Limitation on amount of liability: to the maximum extent permitted by applicable law, each party's aggregate liability for all claims relating to this agreement shall not exceed the equivalent of the fees paid by customer to vendor in the previous six (6) months preceding the claim.

12.3. Exceptions to Limitations: These limitations of liability do not apply to breaches of confidentiality obligations set out in Section 8, violations of a Party’s Intellectual Property Rights by the other Party, or to the indemnification obligations set out in Section 11.7.

13. Miscellaneous

13.1. Support: Ada Support will provide support to Customer in accordance with the terms in the Technical Support Agreement. Customer is solely responsible for providing all support and technical assistance to its End Users with respect to the Services. Customer acknowledges and agrees that Ada Support has no obligation to provide support or technical assistance directly to the End Users of Services and Customer shall not represent to any such End Users that Ada Support is available to provide such support. Customer agrees to use commercially reasonable efforts to provide reasonable support to End Users of the Services.

13.2. Interpretation - For all purposes of this Terms of Use, except as otherwise expressly provided or unless the context otherwise requires:

a. All references in this Agreement to designated "sections", “paragraphs” and other subdivisions are references to the designated sections, paragraphs and other subdivisions of this Agreement;

b. The words "herein", “hereof” and “hereunder”, and other words of similar import, refer to this Agreement as a whole and not to any particular section, paragraph or other subdivision;

c. The headings are for convenience only and do not form a part of this Agreement, nor are they intended to interpret, define or limit the scope, extent or intent of this Agreement, or any of its provisions;

d. Where the words "include", “includes” or “including” are used in this Agreement, they shall be deemed to be followed by the words “without limitation”, and the words following “include”, “includes” or “including”, as the case may be, shall not be considered to set forth an exhaustive list;

e. Unless otherwise stated, all references to currency shall mean Canadian currency;

f. Any reference to any Person shall include and shall be deemed to be a reference to any entity that is a successor to such entity;

g. Words importing gender include all genders, and words importing the singular include the plural, and vice versa.

13.3. Governing Law and Jurisdiction: This Terms of Use shall be construed and enforced in accordance with, and the rights of the Parties shall be governed by, the laws of the Province of Ontario without reference to its choice of law rules. Each of the Parties hereto hereby attorns to the non-exclusive jurisdiction of the courts of the Province of Ontario.

13.4. Assignment: Neither party may assign any of its rights or obligations hereunder, whether by operation of law or otherwise, without the prior written consent of the other party (not to be unreasonably withheld). Notwithstanding the foregoing, each party may assign this Agreement in its entirety, without consent of the other party, in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its stock or assets. Any attempt by a party to assign its rights or obligations under this Agreement in breach of this section shall be void and of no effect. Subject to the foregoing, this Agreement shall bind and inure to the benefit of the parties, their respective successors and permitted assigns.

13.5. Binding Nature of Agreement: This Terms of Use shall ensure to the benefit of and shall be binding upon the Parties hereto together with their successors and permitted assigns.

13.6. Amendments, Waiver: Any amendment, modification or waiver in respect of this Terms of Use will only be effective if in writing (including a writing evidenced by facsimile or electronic mail) and executed by the Parties.

13.8. Further Assurances: The Parties covenant and agree to do such things and execute such further documents, agreements and assurances as may be necessary or advisable from time to time in order to carry out the terms and conditions of this Terms of Use in accordance with their true intent.

13.9. Provisions Severable: If any provision of this Agreement is held to be invalid, unenforceable or illegal, such provision shall be deemed to be independent and severable from the remaining provisions of this Terms of Use, and the remaining provisions of this Agreement shall not be affected and shall be valid and enforceable to the full extent permitted by law.

13.10. Rights and Remedies Cumulative: Except as provided in this Agreement, the rights, powers, remedies and privileges provided in this Terms of Use are cumulative and not exclusive of any rights, powers, remedies and privileges provided by law.

13.11. Survival of Obligations: The obligations and remedies of the Parties and all rights and obligations of either Party that may have arisen or accrued prior to termination or expiry of this Subscription, survive termination or expiry of this Terms of Use.

Exhibit A - Service Level Terms

The Services shall be available 99.95%, measured monthly, excluding scheduled maintenance. If Customer requests maintenance during these scheduled maintenance hours, any uptime or downtime calculation will exclude periods affected by such maintenance. Further, any downtime resulting from outages of third party connections or utilities or other reasons beyond Company’s control will also be excluded from any such calculation. Customer's sole and exclusive remedy, and Company's entire liability, in connection with Service availability shall be that for each period of downtime lasting longer than one hour, Company will credit Customer 5% of Service fees for each period of 30 or more consecutive minutes of downtime; provided that no more than one such credit will accrue per day. Downtime shall begin to accrue as soon as Customer (with notice to Company) recognizes that downtime is taking place, and continues until the availability of the Services is restored.

Exhibit B - Ada Security and Privacy Policy

Ada Support Inc. ("Ada"/ “we”/”us”) is committed to protecting your data and your users’ data. This Data Security and Privacy Policy describes how we collect, store, use and distribute information and data that you submit to us through the use of our Services, including without limitation, the Personal Information of your end users (“Customer Data”). We use industry standard security protocols to protect all user data and we review this policy regularly to ensure continued compliance with applicable regulatory and legislative regimes governing personal information and data collection. For the purpose of this Data Security and Privacy Policy, our services refer to the creation and management of the Customer’s support bot, which interacts with your users in response to their support related inquiries (the “Services”). To the extent that the provisions of this policy are less restrictive on us than the provisions of the Customer’s Privacy policy, we will comply with the Customer’s Privacy Policy with respect to our use of Customer Data.

Consent: By using our Services you consent to the use of Customer Data described in this Data Security and Privacy Policy. Except as set forth in this Data Security and Privacy Policy, Customer Data will not be used for any other purpose without consent. We do not collect Customer Data for the purpose of sale or marketing in a way that specifically identifies individuals.

Collection of Information: We aim to collect, use and disclose only such information as is required to enable us to manage Customer accounts, to provide the Services, and for service improvement. We will maintain the confidentiality of any Customer Data provided to us in using the Services and we will use it only for the purposes for which we have collected it (subject to the exclusions and disclosures we have listed below).

In the course of providing our Services, we may receive information about end users when they chat with the Customer’s support bot. There are two types of information that may be collected and stored through our Services: Personal Information and Non-Personal Information.

"Personal Information" is personally identifiable information, such as names, usernames, e-mail address, credit card information, birth date and gender. While we will not solicit it, we may collect such information from your end users when they submit a customer support inquiry. We collect the content of the user inquiry, which we use to improve the Services, and we store such content only for so long as is reasonably necessary for this purpose.

"Non-Personal Information" is information of an anonymous nature, aggregate information, such as demographic statistics of our end users (e.g. average age or geographical allocation of end users) is not considered Personal Information. Non-Personal Information may be collected or derived by us in the course of providing the Services. We will not solicit or collect information from end users that is outside the scope of the clients operations."

Non-Personal Information may be collected or derived by us in the course of providing the Services.

Use of Information: We receive message logs and usernames when end users interact with the Customer’s support bot. Message logs may contain information such as, without limitation, usernames, email addresses, phone numbers, addresses, passwords, payment information and any other content that end users choose to submit when they make a customer support inquiry. We encrypt all the information submitted to us using AES encryption technology and store this information securely in a database. We use this information to improve the quality of our Services, for example by analyzing aggregate data to predict the likelihood that an automated reply will be responsive to a new end user inquiry. We also collect statistics about use of the Services. This information will be kept confidential; however, aggregate statistics that do not personally identify an individual will be kept by us and such aggregate statistics may be made available to other members or third parties.

Security: The security of Customer Data is important to us. We use industry standard security protocols to store and maintain your Customer Data in a safe and secure environment. We take technical, contractual, administrative, and physical security steps designed to protect Customer Data. We have implemented procedures designed to limit the dissemination of Customer Data to only such designated staff as are reasonably necessary to carry out the stated purposes we have communicated to you.

Disclosures & Transfers: We will not disclose or transfer Customer Data to third parties without your permission, except as specified in this Data Security and Privacy Policy (see further Important Exceptions below).

As at the date of this Data Security and Privacy Policy, we use AWS cloud-based servers, and accordingly Customer Data may be available to governments or its agencies anywhere in the world, under a lawful order, irrespective of the safeguards we have put in place for the protection of your Customer Data.

Important Exceptions: We may disclose Customer Data to third parties without your consent under lawful order by a court of competent jurisdiction, tribunal or other government agency. We may also disclose Customer Data where such disclosure is required by and in accordance with the law.

Amendment of this Policy: We reserve the right to change this Data Security and Privacy Policy at any time. If we decide to change this Data Security and Privacy Policy in the future, we will modify the Effective Date at the top of this page. Unless stated otherwise, our current Data Security and Privacy Policy applies to all Customer Data that we are in the course of providing our Services to. Your continued use of the Services signifies your acceptance of any changes.