Privacy Policy

Effective Date: May 12, 2018


We are Ada Support Inc. ("Ada Support"), a Canadian registered company with a registered address at Unit 801, 96 Spadina Avenue, Toronto, Ontario, Canada. Our Canadian federal corporation number is 878130-3. We provide conversational Artificial Intelligence ("AI") solutions and support services for customer support 'chat bots' (our "Service").

This Privacy Policy explains what information Ada Support collects about you and why, what we do with that information, how we share it, and how we handle the content you place in our products and services. Please read the following carefully to understand our practices regarding your personal data and how we will treat it

For the purposes of the European General Data Protection Regulation (the GDPR) (the Acts):

Our data protection contact may be contacted at

Changes to our Privacy Policy

We may change this Privacy Policy from time to time. If we make any changes, we will notify you by revising the "Effective Starting" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy each time you use our website or our services.

Information you provide us

You may give us personal data by:

Information we collect from your use of Ada Support Service

Ada Support may also collect certain information from visitors to and customers of the Site, such as Internet addresses. This information is logged to help diagnose technical problems, to administer our Site and in order to constantly improve the quality of the Service. We may also track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.

We receive message logs and usernames when end users interact with the Customer’s support bot. Message logs may contain information such as, without limitation, usernames, email addresses, phone numbers, addresses, passwords, payment information and any other content that end users choose to submit when they make a customer support inquiry. We may retain the content of those messages together with responses to those messages and any outcome from those messages.

Technologies such as cookies, beacons, scripts and tags are used by us and our third party partners. These technologies are used in analyzing trends, administering the website, tracking users’ movements around the site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. Various browsers may offer their own management tools for removing these types of tracking technologies.

Our third party partners also employ clear gifs (a.k.a. Web Beacons/Web Bugs), images, and scripts that help them better manage content on our site. We do not tie the information gathered to our Customers' or Users' personal information.

Cookies on the Site

When you interact with the Site we strive to make that experience easy and meaningful. When you come to our Site, our Web server sends a cookie to your computer. Cookies are files that Web browsers place on a computer's hard drive and are used to tell us whether customers and visitors have visited the Site previously. . If you click on a link to a third party website, such third party may also transmit cookies to you.

Standing alone, cookies do not identify you personally. They merely recognize your browser. Unless you choose to identify yourself to Ada Support, either by responding to a promotional offer, opening an account, or registering for a free trial, you remain anonymous to Ada Support. Cookies come in two flavors: session and persistent-based. Session cookies exist only during an online session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you've closed your browser or turned off your computer. They include such information as a unique identifier for your browser.

Ada Support uses session cookies containing encrypted information to allow the system to uniquely identify you while you are logged in. This information allows Ada Support to process your online transactions and requests. Session cookies help us make sure you are who you say you are after you've logged in and are required in order to use the Ada Support application. Ada Support uses persistent cookies that only Ada Support can read and use, to identify the fact that you are a Ada Support customer or prior Ada Support Website visitor (whatever the case may be). We are especially careful about the security and confidentiality of the information stored in persistent cookies. For example, we do not store account numbers or passwords in persistent cookies. Users who disable their Web browsers' ability to accept cookies will be able to browse our Website but will not be able to successfully use our Service.

How we use information we collect

We collect the information in order to provide our Services to our customers, to market our products and services, to improve our website and to recruit staff.

We will use the information we collect in the following ways:

End Users



Website users

Who we share your information with

We may share your personal data with our selected business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you. For example, these business partners may include our web hosting provider and our IT service providers. Where an assessment of your credit score is a condition of us entering into a contract with you, we will share information with our selected credit reference agencies.

In addition, we may disclose your personal information to third parties:

You can find a list of subprocessors with whom your data is shared at

Data Storage

Data Locality

The data that we collect from you may be transferred to, and stored in, Canada which is outside the European Economic Area (“EEA”) and for which there is an adequacy decision relating to the safeguards for personal data from the European Commission. The data that we collect from you may also be transferred to, and stored at, United States of America outside the European Economic Area (“EEA”) for which there is an adequacy decision relating to the safeguards for personal data from the European Commission. For information about the adequate security safeguards that have been put in place for data based in the United States of America, you can reach out to

Data Retention

The time periods for which we retain your information depends on the type of information and the purposes for which we use it. We will keep your information for no longer than is required or permitted.

Automated decision making & profiling

We use automated decision-making/profiling in the administration of the employment or contractual relationship. Ada uses automated decision making when deciding on the correct answer to serve based on a customer question. The exact logic of the automated decision may change based on the machine learning model employed.

Your data rights

If you are located in Europe, you have the following rights:

Where our processing of your personal data is based on your consent to that processing, you have the right to withdraw that consent at any time but any processing that we have carried out before you withdrew your consent remains lawful. You may exercise any of the above rights by contacting You may also lodge a complaint with your local Supervisory Authority with respect to our processing of your personal data. The local Supervisory Authority in each European country can be found here.

Contact Us

Our Data Protection Contact can be reached at